The new trend of Smart Wristband has come
Smart Wristband industry after several years of development, the whole industry began to become rational heat, the rational development of this industry is easy to bring to the outside world an illusion that the entire Smart Wristband band industry into the dilemma, lack of The driving force for sustainable development. In fact, in my opinion, it is precisely because the industry began to become rational, it laid the whole industry healthy and sustainable development basis. Smart Wristband industry is a typical industry from 0 to 1, from the industrial thinking, industrial form, industrial technology, consumer awareness point of view, in fact, the past few years the development is more like a search period.
But the Smart Wristband as the future direction of development of society, this awareness from the beginning to form, which is what we see the Smart Wristband industry from the beginning by the capital, the media sought after, and attracted a large number of scientific and technological personnel s concern. As the capital, the influx of talent, and quickly promote the Smart Wristband industry to achieve from 0 to 1 structures, a variety of products based on the form of carrier products began to show, including smart watches, smart clothing, smart shoes, smart jewelry. But because of the basic technology of the industry chain and the lack of talent, resulting in the product through the technical way to express it, in varying degrees have been affected, with a word to describe is when the fullness of the ideal when the reality, Presented out.
After years of unremitting efforts of entrepreneurs in recent years, especially in the last year we through some media can see some practitioners for the Smart Wristband industry thinking more and more in-depth, whether from the product technology to achieve, or from Product application scenarios, as well as Smart Wristband industry in the entire Internet of Things in the role of the level and so have a relatively clear understanding. This kind of entrepreneurial self-based clear understanding of the industry, this endogenous power to a large extent determine the direction of the development of the industry. It is also based on these factors, I will be defined as 2016 Smart Wristband industry in the transition year, which means that the development of the Smart Wristbandband industry in 2016 will be from disorder to orderly, from the flowers into the vertical depth, From the concept is greater than the reality to the reality and the concept of synchronization such a stage, specifically the following aspects:
1, the industrial chain technology highlights the value.
As the development of the industry before the flourishing state, to a large extent on the one hand, the lack of clear demand for industrial chain technology, on the other hand the demand is relatively discrete, these two factors led to the industrial chain technology links to a certain extent Lack of motivation. For the industry chain technology companies, the key to its R & D investment in addition to the new industry direction, the other one of the more important factor is the market demand and value. As the Smart Wristband industry in the flourishing of such a state of development, the demand for industrial chain technology will be diverse, discrete, this diverse, discrete demand for the industrial chain of enterprises is difficult to produce value. When the input and output of these enterprises than the deviation is too large, the enterprise will inevitably lack the power of investment.
2, the market demand tends to rational.
After several years of running, consumers for Smart Wristband began to form their own criteria for judging. From the consumer's point of view, the face of new technology and new things, generally affected by the impact of product marketing, product consumption for self-judgment standards have not yet formed. But after a few years after the run-in, whether based on the product itself, or based on technology, or based on applications have their own judgments. The formation of consumer self-value judgments for the Smart Wristband industry entrepreneurs means that the market began to become standardized, although the current Smart Wristbandbelt industry standards are still in a state of absence, but the power of the market will push the industry into the standardized development stage The On the one hand, consumers from impulsive consumption to rational consumption, which will greatly promote the constraints and entrepreneurs in the product development and marketing packaging process of amplification factors, the product technology itself will put forward higher requirements; another Aspects of the consumer began to pay attention to the practicality of new technologies, especially for improving the true meaning of quality of life. This for the Smart Wristband industry practitioners, in 2016 need to look from the "brilliant" new technology pursuit mode, into the practical application of new technology value.